10 Ways Companies are Differentiating To Attract Talent

Eric Mochnacz
September 20, 2021

The talent market is highly competitive these days and its essential for companies to differentiate themselves to attract talent.

Consultant Eric Mochnacz was featured by JazzHR with his thoughts on the topic.

One way we are differentiating from our competitors is by leading with our core values and culture. They influence how we work, so they also influence how and who we hire. Flexible work, casual dress, and remote working are all extensions of our values and culture – and those are perks that candidates want. So, we position that as an essential part of how we work, and more people are interested in our firm. We aren’t tired, old HR. We are progressive in our thinking and our work and we can easily appeal to non-traditional HR folks, which is exactly who we want for our team.

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The Results

Construction and Contracting

A commercial roofing contractor was in hyper growth mode. They had goals to increase their field workforce to expand their service area to additional states and geographical locations. If they were to grow their field workforce, they would also need to increase their administrative, operational and sales headcount to support the additional workload created by increased field work. Additionally, they were challenged in workforce retention and development, experiencing high turnover, and did not have a dedicated Human Resources professional to manage employee relations and compliance issues that come with trying to scale a business.

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