How to Create Great Culture in Your Small Business

Jennifer L'Estrange
April 2, 2024

Jen L’Estrange understands the importance of great culture in building a small business people want to work for. As Forbes contributor, Jen recently wrote a piece on how small businesses can follow her example and create great culture. Check it out here.

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The Results

Construction and Contracting

A commercial roofing contractor was in hyper growth mode. They had goals to increase their field workforce to expand their service area to additional states and geographical locations. If they were to grow their field workforce, they would also need to increase their administrative, operational and sales headcount to support the additional workload created by increased field work. Additionally, they were challenged in workforce retention and development, experiencing high turnover, and did not have a dedicated Human Resources professional to manage employee relations and compliance issues that come with trying to scale a business.

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