3 Ways to Build Employee Engagement

Jennifer L'Estrange
October 1, 2018
Looking for ways to build employee engagement? Without spending a dime? Here’s some food for thought on how you can improve your bottom line and your perception as an employer of choice.

Think of your employees with a customer mindset

There’s a shift happening among high performing companies where employees are viewed through the same lens as customers.  If employees are perceived and treated as brand ambassadors, companies will be rewarded with higher productivity, a stronger employer brand and ultimately greater financial success. This mindset fuels changes in your people processes, including performance and career development, recruiting, and compensation.

Catch them when they fall

Constructive failure can, and often does, enable great leaps forward in an organization.  Rather than reverting to the ‘blame game’ when someone fails, look at the root cause for the failure and be prepared the praise, celebrate and reward the failures that promote innovation, change and growth. It promotes employee ownership of the challenges and issues that inevitably come from rapid growth.

Define living company values

Rather than picking 3-5 key words that sound nice to throw up on a wall, find stories that mean something to you. You shouldn’t have to explain your values; they should live through the examples that set, the stories that your people tell and the culture the organization creates.

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The Results

Construction and Contracting

A commercial roofing contractor was in hyper growth mode. They had goals to increase their field workforce to expand their service area to additional states and geographical locations. If they were to grow their field workforce, they would also need to increase their administrative, operational and sales headcount to support the additional workload created by increased field work. Additionally, they were challenged in workforce retention and development, experiencing high turnover, and did not have a dedicated Human Resources professional to manage employee relations and compliance issues that come with trying to scale a business.

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